Understanding Cultural Differences and Avoiding Communication Disasters

26 April 2017

Delays and failures in global projects are numerous due to our inability to navigate the cultural differences between team members located across the globe. Knowledge of cultural norms in the countries where your clinical trial activities are occurring can go a long way in preventing issues from happening.  This presentation will discuss aspects on how to recognize when cultural differences may be a factor, where to find cultural differences of people from all over the world, and how to differentiate between stereotyping and generalizing on cultural criteria.

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