Social Media and Its Influence on Clinical Trials (Trial Recruitment) (WS14)

Social media has become a force to be reckoned with when it comes to pharma dn biotech product development.  People are more connected and informed than they ever have been in the history of the species.  Unfortunately, they are not always “well” informed as there is a staggering amount of information on the internet that is not even close to true.  This workshop will discuss the impact of social media on drug development as well as what to watch out for when conduscting Investigator Initiated Studies (IIS) studies or doing Expanded Access Programs (EAP).